Content producers must manage and monetize content (feature films, television, etc.) up until, and beyond, the content's premier date.
Countless vendors providing many services from Dailies to Costume and Props to Script Services must all manage and control the content to complete their work.
Each vendor must protect the content as it traverses the entire M&E supply chain for the original content producer to achieve the goal of managing and monetizing the content up until, and beyond, the content's premier date.